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Payback – Der heilige Gral oder wie Smartphones den Handel revolutionieren

Authors/Editors: Dommick, Dominik
Reichhart, Philipp
Published: 2017
Type: Articles in Books and Non-Refereed Journals
ISBN/ISSN: 978-3-658-14117-2 (print) 978-3-658-14118-9 (online)
Published in: “Mobile Payment: Grundlagen – Strategien – Praxis, “ Hierl, Ludwig (Hrsg.), Springer Gabler Verlag, Wiesbaden
Additional information: 267-281
Research Area: Mobile Marketing & Digital Retailing

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