Tell me where you are and I tell you what you want: Using location data to improve marketing decisions
| Authors/Editors: |
Prof. Dr. Martin Spann Dominik Molitor Stephan Daurer |
|---|---|
| Published: | 2016 |
| Type: | Articles in Books and Non-Refereed Journals |
| ISBN/ISSN: | 1865-5866 |
| Published in: | GfK Marketing Intelligence Review |
| Additional information: | 8(2), 30-37 |
| Research Area: | mobile-marketing |