Tell me where you are and I tell you what you want: Using location data to improve marketing decisions
Authors/Editors: |
Prof. Dr. Martin Spann Dominik Molitor Stephan Daurer |
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Published: | 2016 |
Type: | Articles in Books and Non-Refereed Journals |
ISBN/ISSN: | 1865-5866 |
Published in: | GfK Marketing Intelligence Review |
Additional information: | 8(2), 30-37 |
Research Area: | mobile-marketing |