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Tell me where you are and I tell you what you want: Using location data to improve marketing decisions

Authors/Editors: Prof. Dr. Martin Spann
Dominik Molitor
Stephan Daurer
Published: 2016
Type: Articles in Books and Non-Refereed Journals
ISBN/ISSN: 1865-5866
Published in: GfK Marketing Intelligence Review
Additional information: 8(2), 30-37
Research Area: mobile-marketing

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