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Preference Markets in New Product Development

Authors/Editors: Dahan, Ely
Soukhoroukova, Arina
Prof. Dr. Martin Spann
Published: 2011
Type: Articles in Books and Non-Refereed Journals
ISBN/ISSN: 1865-5866
Published in: GfK Marketing Intelligence Review
Additional information: 3(2), 16-25
Research Area: crowd-intelligence

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