Preference Markets in New Product Development
Authors/Editors: |
Dahan, Ely Soukhoroukova, Arina Prof. Dr. Martin Spann |
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Published: | 2011 |
Type: | Articles in Books and Non-Refereed Journals |
ISBN/ISSN: | 1865-5866 |
Published in: | GfK Marketing Intelligence Review |
Additional information: | 3(2), 16-25 |
Research Area: | crowd-intelligence |