Preference Markets in New Product Development
| Authors/Editors: |
Dahan, Ely Soukhoroukova, Arina Prof. Dr. Martin Spann |
|---|---|
| Published: | 2011 |
| Type: | Articles in Books and Non-Refereed Journals |
| ISBN/ISSN: | 1865-5866 |
| Published in: | GfK Marketing Intelligence Review |
| Additional information: | 3(2), 16-25 |
| Research Area: | crowd-intelligence |