Institute of Electronic Commerce and Digital Markets
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Authors/Editors: Prof. Dr. Martin Spann
Mang, Stefan
Published: 2007
Type: Articles in Books and Non-Refereed Journals
ISBN/ISSN: 978-3834902689
Published in: Albers, Sönke / Herrmann, Andreas (Hrsg.), "Handbuch Produktmanagement"
Additional information: (3. Auflage), Verlag Gabler, Wiesbaden, 681-698