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Interactive Pricing

Authors/Editors: Prof. Dr. Martin Spann
Published: 2007
Type: Articles in Books and Non-Refereed Journals
ISBN/ISSN: 978-3800634064
Published in: Bauer, Hans H. / Große-Leege, Dirk / Rösger, Jürgen (Hrsg.), "Interactive Marketing im Web 2.0+“
Additional information: Vahlen, München, 151-164